Website Audit and Fixes for Solar: What Actually Works

You run a solar company. Homeowners search 'solar panel cost' or 'solar installers near me' and your site is nowhere. You're tired of paying for shared leads and want your own site to work.

A website audit for a solar company looks at what pages you have and what's missing. Most solar sites list services, but not the questions people type. 'Do solar panels work in winter?' 'How much does solar cost in my area?' 'What solar incentives are available?' If your site doesn't answer those, Google sends them to lead sellers. The audit also checks your current pages for problems like broken titles or missing descriptions that keep you from ranking. Then new pages are added inside your current site, written the way real people search. No rebuild needed. Your site keeps its design, but now it has the content that brings homeowners in.

Solar is different from other home services. Your customers want to know about costs, tax credits, and whether their roof is right. They're skeptical and compare options. This isn't a quick fix. So they search for a lot of information before they call. A roofer's site might be fine with a few pages, but a solar installer needs content that answers dozens of questions across every town you serve. That's why a generic audit misses the mark. You need pages for every service, every area, and every question that affects signing.

The scope depends on how many pages your site needs and how broken it is. A small solar company serving a few towns needs fewer pages than one covering a whole county. The more service areas and questions you answer, the more work it is. But you don't need a full rebuild. The fixes are added to your existing site, so the effort is for the pages and the time to write them, not a new website.

First, someone from Forget Leads runs a scan of your site. You get a list of what's missing: pages that don't exist, titles that are broken, content that's too thin. Then, if you want, the team writes those pages for you. You don't have to write anything. They add them to your site so it all looks the same. No rebuilding. You can see the pages before they go live. After that, they keep adding articles monthly to keep your site growing.

Your solar company website now shows up when homeowners search for something you do. You get calls from your own site, not a lead company. The pages keep working for you, bringing in leads month after month without paying for each one. Your site becomes a steady source of new business, not just a brochure.

Common questions about website audit and fixes for Solar